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Working The Net: A Practical Guide to Business Networking

Working the Net

Amazon’s Best Business Networking ‘How To’ Book

Based on a research program spanning several years, each chapter In this book has stories, how-to’s, how-not-to’s, techniques and age old secrets of people who have built an exceptional business to business network of talented, influential and powerful people to help them to the top of their chosen profession.

In This Book You Will Discover:

  • What business networking is really all about (Hint: it’s NOT going to endless business clubs
  • The 5 common mistakes made in business networking that turn people OFF from helping you
  • The 3 things you absolutely MUST do with business networking that will put you ahead of the pack
  • 3 ways to motivate people to become advocates that actually feel obliged to sell for you!
  • How to prepare for a formal or informal networking event and what to take with you
  • 5 essential skills to work a room and make sure you spend time with the right people
  • Discover how to strike up a conversation with someone you have never met
  • The three types of business network you need that will increase your effectiveness
  • How to become a ‘Revenue Enhancer’ or ‘rainmaker’ – Turn those relationships into hard cash
  • Sharpen up the most important networking skill – Find out what it is and why 90% don’t have it

Why you should buy this book.

Anyone who sells anything will tell you the most powerful and cheapest form of advertising is word-of-mouth. having a good business network is the key to building an extension of your sales team. You will have an ever increasing population of colleagues who almost feel duty bound to exalt the virtues of you to the people they meet

In fact we guarantee that if you choose to learn and act on the principles outlined in this book you will improve your ability to network and therefore your career

The research that this book is based on is also available on Amazon – check out ‘Making It Rain’ by Simon Bozeat